Wrinkled wisdom – Zoomers and Boomers

Okay, Boomers, let’s learn more about Zoomers—our Gen Z family members aged 13 to 28 years old. 

Some easily stand out for their “broccoli cut” or “Zoomer perm.”  It’s that popular haircut that combines shaving the sides short and perming the long hair on top.  A fun internet trend highlights how fashion recycles older looks and jokes that Gen Zs have adopted their grandma’s curly perm style.  

Zoomers are the first generation to grow up totally in the digital age.  It’s often said that they could scroll before they could walk or talk.  A bit of an exaggeration.  But, over a third scrolled or touched a screen before they were one year old.  They are true digital natives!

Gen Zs are heavy users of YouTube, Instagram, TikTok, and Snapchat.  They utilize social media for entertainment, news, and product discovery.  They are the most likely to buy a new product or service promoted by an online influencer.  Another group that doesn’t watch TV ads! 

Zoomers, not surprisingly, have created a new lexicon that has invaded dictionaries over the last few years.  Thanks, lexicographers!  This helps us Boomers translate what the kids are saying.  Much of this slang will eventually fade…or could we just be delulu?

Huh?  “Delulu?”  It’s Gen Z shorthand for delusional.  Wishful thinking.  It might have a limited future, but we could be delulu about that.  “Bussin” is used to describe something that is exceptionally good or delicious. 

Another new slang word is “adulting.”  Gen Zs feel that they won’t be grown up until around age 27 because of financial and other pressures.  They take online “adulting” courses to learn traditional life skills like cooking, laundry, and managing personal finances.  They might also use the word as a verb—I am adulting today and not wearing my PJ bottoms to the mall.  Let’s face it, adulting is hard!  And Boomers have been there; done that.

Much more fun is “hard pass.”  We always appreciate an assertive NO.  While “rizz,” short for charisma, is cute, it’s hard to believe it was the Oxford Word of the Year in 2023.  This year it made it into Merriam Webster.  Who knew?  Not us! 

“Bed rotting” is the term for spending excessive amounts of time in—you guessed it—bed.  A slang term we can understand.  Yes!!!  “Sus” is just short for “suspicious.”  “Ick” made it into the dictionary.  Oh, but Gen Zs define this as a sudden loss of romantic or sexual attraction to a person.  Heck, we’ve been using it for decades to express plain old disgust.

Another Gen Z word to hit the dictionary is “doomscrolling.”  This describes their habit of spending excessive time on the internet scrolling distressing news or social media content that leaves them sad, anxious, or angry. 

There is a solution!  Digital detox.  When we hear the word detox, we thinkof it as steps toward recovery from alcohol or drug addiction.  They’re referring to social media detoxes because many of the generation are burnt out from scrolling.  To detox, some Zoomers have even turned to flip phones, which they call dumbphones, to minimize constant, distracting notifications.  Wow.  Does digital detox cause withdrawal symptoms??  Yup! 

Check with the kids on the 6-7 fad…Dictionary.com’s 2025 Word of the Year.  It’s not even a word!  It’s more than cool to Gen Zs and the bane of school teachers everywhere.  We dare you to uncover the meaning. 

So, our Wrinkled Wisdom for today?  Because of how Zoomer’s use it, drop “ick” or “icky” from your vocabulary.  Stick to “ew” or “that’s gross” to express disgust.  Interestingly, Gen Zs are reviving lots of Boomer hobbies.  Propose helping them with baking, knitting, or vinyl collecting.  And, when they get excited by your offer, throw in some Boomer slang.  Like…Gee, no need to flip your wig!

Wrinkled Wisdom – Carping about Ads Again!

Advertisements.  They are everywhere and more intrusive than ever!   Researchers say the average person is exposed to 4,000 to 10,000 advertisements every day.  What???  Television and radio commercials.  Newspapers.  Magazines.  Direct mail.  Billboards.  Internet advertising has grown by leaps and bounds.  Social media nowadays feels like a shopping mall.

This constant targeting has created a phenomenon known as “consumer marketing fatigue.”  Two-thirds of us don’t watch TV ads.  We mute the ads, switch to another channel, or just leave the room.  Have you ever been scrolling through your favorite blog or reading a news article online when suddenly a pop-up ad invades your screen?  Can’t hit that X and delete fast enough.

Interestingly, it’s print magazines that still get the attention of their niche audience. Magazines deliver a higher return on advertising spending across all media, averaging a $3.94 return on every dollar spent.  Whoopie!  But, that’s five percent higher than all other categories. 

And, lately it’s hard to find a good ad.  Even Super Bowl ads haven’t been that entertaining.  Okay, we did get a kick out of the WeatherTech commercial this year.  It featured four “golden girls” speeding along in a vintage 1963 Lincoln Continental convertible, singing Steppenwolf’s “Born to Be Wild.”  The gist?   WeatherTech’s floor mats are designed for real-life messes and adventures.

The Charmin bears need to go.  Bears’ butts are not that cute and the whole shtick is stale.  GEICO’s gecko is no longer appealing.  Giving the gecko a new look, a cowboy hat and fake mustache, is supposed to grab us?  Nope!

Commercials featuring LiMu the emu are driving people insane, if Reddit postings are any indication.  LiMu is a shortened form of the company’s name, Liberty Mutual.  Posts complain that the commercials are dumb and feature the worst jingle.  Time for LiMu to retire and go back to the farm?

Probably the most irritating and possibly harmful are the drug ads.  The FDA commissioner says these ads “are filled with dancing patients, glowing smiles, and catchy jingles that drown out the fine print” and “distract by design.”  Viewers often self-diagnosis, leading to inappropriate use of medications, increased healthcare costs, and even adverse health effects. 

Then there is the required, exhaustive list of side effects ubiquitous with every TV ad for prescription drugs.  Fatal throat swelling.  Deadly allergic reactions.  Liver damage.  And, you expect us to ask our doctor to prescribe this drug??

We do get a kick out of Valpak, a direct marketing company that mails out coupons featuring local business.  They now randomly include three $100 checks monthly as an incentive to get us all to open the envelope and skim through the ads, hoping to find a check.  They don’t want you to know that their mailings go to over 41 million homes.  Like those odds??

Some of the grossest TV ads are the ones for personal products.  The full body spray deodorants?  At least they embarrass both men and women.  It can be awkward to be with the younger grandkids when they pop up.  Quick channel change!  Muting doesn’t hide the cringey visuals.

We did giggle at a comment from one marketing expert who insists that there is a great deal of advertising that is much better than the product.  “When that happens, all that the good advertising will do is put you out of business faster.”

So, our wrinkled wisdom for today?  Check with family to find out who knows how to block ads on your phone and computer.  Great if you can record your favorite TV programs and skip the ads.  Have the book you are reading or the crossword puzzle ready when you mute those ads.  Kill those 12 to 17 minutes of ads each hour with something fun!

P.S.  For our entertainment, share with us the ads that irritate you most…that’s if you are actually watching, listening to, or reading any!